LONDON show ROOMS takes London’s leading design talents to Paris Fashion Week for autumn/winter 2017 to increase their media presence and develop their businesses internationally.
About LONDON show ROOMS
LONDON show ROOMS provides a unique opportunity for emerging British designers to promote themselves outside London. The pop-up showroom is a strategic element of the British Fashion Council’s support and mentoring scheme.
The BFC launched LONDON show ROOMS in 2008, taking emerging talent to Paris during Paris Fashion Week to sell in a showroom environment. The initiative was an instant success and has grown season on season, supported by Sarah Mower, BFC Ambassador for Emerging Talent, who took the lead in galvanising high profile media support for London’s hottest rising stars. In addition to Paris, LONDON show ROOMS now moves to different markets with carefully curated groups of designers ranging from emerging talent, to London’s New Establishment and guest designer brands. Designers are selected based on optimum opportunity to engage local media, retailers, stylists and the broader fashion communities in LA, New York and Hong Kong respectively.
LONDON show ROOMS Paris AW17
1st – 7th March 2017
10am – 8pm daily (closing at 7pm on 7th March)
THE DESIGNERS ARE…….
SAMUEL Guì YANG