FASHION

Selvedge Run – Focus on the Good closes strong

verfasst von Nancy Schmidt

At the end of the third day of trade, Focus on the Good comes to a close – with brands beginning the pack down satisfied with another successful edition of Selvedge Run. Long journeys taken were well justified. The Japanese contingent including High Large Leathers, Pure Blue japan, and TCB jeans as well as those from North America such as Dehen 1920, Freenote Cloth and Tellason will return home with new orders to keep them busy.

Selvedge Run’s continued expansion is solidifying Berlin as a center for high-quality, heritage inspired and contemporary menswear, in Europe.

Important returning names, such as Blue de Gênes, Merz b Schwanen, and Edwin, were joined by newcomers, including Rising Sun & Co, Iron and Resin, and Lavenham.

The major new addition to the shows range this season was The Makers Yard – a concept-store themed hall. The area contained brands from five sectors: home, outdoor, mobility, men’s grooming and food. The response the area was positive with brands being met by visitors interested in expanding into the areas.

Raw Bible – a high quality brand guide – launched at Selvedge Run and was popular with visitors to The Makers Yard. They were also given the opportunity to try a special collaboration for Selvedge Run between the local Flying Roasters and our partners Bulleit: The Makers Yard – bourbon barrel aged espresso coffee.

Selvedge Run utilised halls in the Soda Complex for Focus on the Good. This allowed for a more easily flowing experience for both visitors and brands. They are already planning how to further utilise space for further growth this summer.

From the opening party to the halls, the show provided partners, brands and visitors the opportunities they were after.

Now on to summer.

Über den Autor

Nancy Schmidt

P Magazine:
Inhaber I Geschäftsführer I Chefredaktion I Show Producer I Moderatorin I Videoeditor I Fotografie I Marketing I Pressearbeit
Other:
Model I Actress I Fashion Show Producer I Script writer I Moderatorin

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