LIFESTYLE

The Label Onyva

Onyva® label
A new figurehead with guts: Autonomous, strong, independent.

Maria Es – Itteren NL 1949
The classic conception of design, aesthetics and beautiful design of products, is being redefined by Maria Es. Her Onyva® social design is about community involvement. A better environment with an emphasis on simplicity, authenticity and purity.

Icon: stylized drawing as an identification symbol
The Onyva®icoon plays with the female clichés. A game with shapes of everyday utensils accompanied by provocative statements. A woman literally launched as utensil, thereby persiflaged how society treats women and femininity, Maria Es will incite a small social revolution. With the aim to reclaim femininity as authentic, pure and fragile. Strong and independent. Able to renew itself constantly.

About the origin of the ONYVA® icon
2010 officially registered as a trademark.
When I was six years old I became an anarchist, feminist, and leftist.
Maria Es choose to study at the Art Academy in Maastricht in 1982, after an education in nursing. She is mother of four children. Soon she discoveres that women in the Art Academy are framed in the same stereotype as they are being framed in society. After two years she leaves the Art Academy on her own initiative; looking for discussion and a framework to follow her belief that there will arise a new female era where vulnerability, purity and authenticity are the keywords. Topics that received no attention in the academy and were dismissed as „unworkable female“. After the Art Academy there is a brief period of supervision by prof. Pieter Defesche, painting teacher at the Jan van Eyck Academy in Maastricht. Pieter Défesche is also shocked about her ideas and can not reconcile it with his interpretation of ‚femininity‘. In 1983 Maria Es visits the Graphic Workshop in Maastricht on a weekly base and teaches etching. Next to working at home in her own studio. Her central theme is the human being in all its forms.
She paints a portrait every day. In 1996 the self-portrait Maria 1996, oil paint on canvas, arises. This painting is sold. On a whim she makes a pencil drawing of the woman before the work leaves her studio, unaware that this drawing will take the central place in her entire oevre. The drawing of the painting Maria 1996 hangs 4 jears untouched on the wall in her studio.

ON Y VA. In year 2000 she comes up the idea of creating a floating water sculpture in the shape of a woman. Her eye catches the drawing. Then everything accelerates. The drawing of the woman is transferred onto birch plywood. With the jigsaw Maria Es divides her into pieces; numbers the individual parts so as not to lose the overview. The numbered, cut parts of the birch plywood on the floor of the studio confuses her. A deja vu to her hometown Itteren, NL. The memory of pig and cow as numbered parts in the butcher shop of Pierre in her hometown. At the same magic moment a television broadcast runs in the background; a tour of Japanese tourists in Paris. ‚On y va‘ are the only intelligible words spoken by the Japanese travel guide with an alienating accent. The words ON Y VA hang like a magical image in the quiet space of the studio.
The coincidence of the name ON Y VA, the sawn-numbered parts of birch plywood woman on the floor of the studio, combined with the memory of the numbered images of pig and cow in the butchery of her hometown, make Onyva® icon into a fact. ONYVA: A new archetypal icon is born. The missing factor searched by Maria Es in the visual arts; the ongoing, usable female energy. Pure – vulnerable and authentic.

Icon: stylized drawing as an identification symbol. 

The Onyva®icoon plays with the female clichés. A game with shapes of everyday utensils accompanied by provocative statements. A woman literally launched as utensil, thereby persiflaged how society treats women and femininity, Maria Es will incite a small social revolution. With the aim to reclaim femininity as authentic, pure and fragile. Strong and independent. Able to renew itself constantly.

Since that crucial moment in her studio Maria Es has the Onyva®icoon developed even further. Always referring to the usefulness of women. It produces high-profile and controversial design exhibitions, such as:

  1. The Onyva®icoon served in 2010 in a Berlin restaurant as a dish. The public is invited to cut a part of her body and then eat.
  2. In 2010, Maria Es wins the Scoorilla price in Berlin with the Onyva®icoon -100 Gramm Weib, Frau nach Wunsch-.
  3.  At the Artcollective Leichtkauf – Kunst von der Rolle- the Onyva ® icon to the role is sold per ten centimeters (http://leichtkauf.org/kuenstler/malerei/maria-es).
  4. Rage of the Women – an indictment of war; why women (must) give up their children to the war industry? Parts of the Onyva®icoon sold as prescription (textile applications). The names of the recipes – Potato Masher, Silent Suzan and Osterei– are names of grenades, bombs and booby traps.
  5. ONYVA® Bag 2017 in Het Tassenmuseum, Amsterdam NL.
    Pure, vulnerable and authentic in the streets.

The Onyva®icoon plays with the female clichés. A game with shapes of everyday utensils accompanied by provocative statements. A woman literally launched as utensil, thereby persiflaged how society treats women and femininity, Maria Es will incite a small social revolution. With the aim to reclaim femininity as authentic, pure and fragile. Strong and independent. Able to renew itself constantly.

Examples of social ONYVA®-design:

  • Carpet – a woman to lie on.
  • Squeegee – a woman you can wipe the floor with.
  • Chocolate-figure in gift wrap – women are edible.
  • Application on jacket and bottom shoe sole – woman takes possession of public space.
  • Puzzle – women are complicated.
  • Baby Blanket – a woman protects. Rage of the Women recipes on pillows and applications – no children for the war industry.
  • Selbsthilfekiste ‘ich löse mich’
  • ONYVA® Bag. Pure, vulnerable and authentic in the streets.

Tassenmuseum Hendrikje Amsterdam NL

THE LARGEST MUSEUM OF BAGS & PURSES IN THE WORLD, will show and tell you the story of a seemingly everyday article. It is a fascinating story, featuring fashion, art, customs and history. The museum is situated in a lovely canal house in the centre of Amsterdam, part of the UNESCO World heritage Canal Ring Area of Amsterdam, displaying the development of bags and purses from the Middle ages to the present day. This is the only place in the world where you will find so many beautiful, valuable, playful and exciting handbags in one collection: from historical highlights from the 15th century to the timeless classics of modern design from the most famous designers.

Über den Autor

Uwe Marcus Magnus Rykov

Chefredakteur P!-Magazine
Geschäftsführer P! Magazine Paris / Agence de presse
Management / Marketing / Projektmanagement / Interviews / Project / Planning Pressearbeit / Moderator

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